/// Overview

Matt Sleeps challenges a market full of high margins and empty promises with a single idea: a mattress you adjust yourself, premium quality at an honest price. That idea made Matt Sleeps the best-rated mattress in the Netherlands, trusted by over 600,000 customers.

That adjustability is exactly what made the project interesting. The Original offers six firmness combinations, the Hybrid Pro more than 15,000. Translating that online, where a customer can't lie down and feel the difference, means making every option instantly visible and convincing. That was the challenge.

Original Matras

Hybrid Matras

/// Approach

We produced the complete library of 3D visuals behind both the Original and Hybrid Pro configurators, so customers can compose their own mattress and see every change reflected in real time, in photorealistic detail.

The difficulty here was never a single hero shot. It was scale without compromise. To cover every combination a customer could select, we created over 1,000 unique renders, each held to exactly the same premium standard. Producing that by hand would have been neither consistent nor realistic, so we built an automated workflow in Miro to generate and manage the assets: identical lighting, identical quality, every single time, and a pipeline we could extend as new variants and sizes were added, without starting over.

/// Result

Looking back, this was a demanding project, both creatively and technically. The hard part was never producing a single beautiful render. It was holding premium quality across more than a thousand of them, and making every visual behave correctly inside a live tool built by another team. Getting there took constant alignment between our visual work and Webbers' development, and a production pipeline disciplined enough to stay consistent at scale.

That is the part we are most proud of. Not one hero image, but a system, and a collaboration, that turns a deeply tactile product into a digital experience that still feels like Matt: clear, premium, and honest, exactly as the brand intended.