Every year, bol releases Het Grote Speelgoedboek. This is a highly anticipated toy catalogue that marks the start of the holiday season for families across the Netherlands and Belgium. For this edition, we were tasked with translating the catalogue into video. 

This through a large-scale project producing of 88 individual videos, combining playful storytelling with custom 3D animations.
Within an intensive production timeline, our team managed the entire pipeline, from pre-production and filming to post-production and animation, creating a dynamic video experience that captured the playful energy of the catalogue.

Based on bol's creative concept, we managed the full production execution and video translation. Our team refined the initial concept into a scalable format, overseeing everything from pre-production logistics to eleven highly optimized shoot days. We handled all editing, post-production, and the design of custom 3D intros and outros.

This project utilized every discipline within our team, showcasing the efficiency and impact of our integrated production workflow.

Producing 88 videos within a three-month timeframe required a carefully structured workflow and close collaboration between creative and production teams. 

By implementing an efficient production system and maintaining proactive alignment with bol and external partners, we ensured consistency, accuracy, and quality across the entire video series.

/// Reflection

Working on this project was an absolute joy, bringing out the inner child in all of us. We were truly impressed by the current range of toys. So much creativity and innovation and it gave us fresh insights that inspired our work. It stands as a strong example of teamwork, scalable production, and creative collaboration. It allowed us to leverage its full range of capabilities while collaborating closely with bol on a high-volume production.

The Het Grote Speelgoedboek videos demonstrate not only technical expertise, but also our ability to deliver seamless, high-quality content at scale.