In collaboration with Webbers, Merged created a fully digital visual campaign for Yeah Gummy, built entirely around a single 3D model. Instead of a traditional product shoot, every asset was produced digitally. This gives the brand full creative freedom, scalability, and speed, without compromising on quality.

/// The Power of 3D

3D production gives product brands more flexibility and control throughout the entire production process. Products can be visualized before they physically exist, while colors, materials, sizes, and environments can easily be adjusted without rebuilding or reshooting anything.

From a single source file, assets can be created for e-commerce, social media, advertising, and print, with updates or new variations made quickly whenever needed. This makes it easier to move fast, stay visually consistent, and produce content more efficiently.

/// Reflection

The campaign achieved consistent branding, reduced production costs per asset, and faster lead times from concept to launch. Fully digital production allowed Yeah Gummy to scale creative output across channels, languages, and formats. This transformed one 3D model into 140 fully localized and ready-to-use videos.