Merged continued their partnership with Brunswick Corporation and developed all video content for their presence at CES in Las Vegas, the global stage where technology, innovation, and future vision come together.

As a worldwide leader in marine recreation, Brunswick uses CES to showcase how advanced technology, connectivity, and design are shaping the future of boating. The challenge was to translate a broad ecosystem of innovations into a visual experience that could match the scale and energy of a high-end technology event.

The goal was to create content that grabbed attention instantly while telling the innovative Brunswick story across multiple brands, technologies, and product categories. The content needed to function not as standalone videos but as a unified storytelling system and eyecatcher to anchor a large-scale exhibition environment.

In addition to the visuals, the content was designed to enhance the overall atmosphere of Brunswick’s booth at CES. This included a custom artificial waterfall that ran throughout the day, adding a dynamic and sensory element to the experience while complementing the storytelling on screen.

The CES booth featured a monumental 30-by-3-meter video wall. Merged created a fully integrated experience, anchored by a 12-minute film. Through modular content and a singular visual language, the production formed a visual journey that guided visitors through Brunswick’s vision of marine recreation.

/// Reflection

CES showcases how large-scale visual storytelling can connect technology, brand, and audience within a single experience. By combining cinematic design with technical precision, Merged helps translate complex innovation into a clear and compelling narrative, built to perform on the world’s largest tech event.