Het Grote Speelgoedboek – Video Production Case

Client: bol.com
Project: Toy Catalogue 2025
Deliverables: 88 videos including 3D animated intros and outros

Overview

Every year, bol.com releases its highly anticipated toy catalogue, a staple for children and parents alike. For 2025, Merged was tasked with bringing this catalogue to life through 88 engaging videos, combining live-action and 3D animation. The project required the full spectrum of our capabilities, from pre-production and filming to post-production and animation.

Collaboration and Concept

The creative concept was developed by bol. Building on this foundation, our team took responsibility for the full production pipeline. Our role included:

• Refining and planning the concept for video execution

• Managing pre-production logistics and schedules

• Shooting live-action footage

• Editing and post-production

• Designing and animating all 3D intros and outros

This project brought together every discipline at Merged, demonstrating the versatility and cohesion of our team.

Challenges and Solutions

Producing 88 videos in just three months presented significant challenges. Tight deadlines, complex creative adjustments, and technical requirements tested our workflow. However, we turned every challenge into an opportunity, approaching each obstacle with a solutions-oriented mindset. Our team’s flexibility and proactive collaboration with bol.com and our partners ensured that we stayed on track and maintained the quality the project demanded.

Result

The result was a comprehensive video suite that enhanced the toy catalogue experience, combining dynamic live-action storytelling with polished 3D animations. Every video was tailored to highlight the toys creatively and consistently, reflecting both the playful tone of the catalogue and the high production standards of Merged.

Reflection

This project was a true showcase of teamwork, problem-solving, and creativity. It allowed us to leverage every aspect of our agency’s capabilities, from filming to animation, and work closely with bol.com to achieve a final product we are proud of. The 2025 toy catalogue videos are not only a testament to our technical skills but also to our commitment to delivering seamless, high-quality content for complex, large-scale projects.